Why hello and welcome to Sweet Tea Apothecary, 2015. I am very excited to present my new branding and fancy new website!
My old website was ok for a first attempt but here's the thing...I am not design/web savvy so to me this new website is like I achieved King Midas level abilities because it is LITERALLY the easiest thing ever to create and not even I can make it ugly!! Seriously, my programmer husband only helped me switch the domains, I did everything else. Thanks Squarespace!
Anyway, with my aforementioned lack of design skills I decided to outsource the branding. I asked for old timey lettering and ALL the cameos! What we have now is more minimalist and streamlined but conveys the historical theme effortlessly. Plus, the cameos! It's all I've ever wanted since I began this venture almost three years ago, and now... the cameos are mine, muahahahhaha.
The photos will be updated over the course of the next few weeks. But no matter what size you order, your label will look like the ones in the picture above. The future is now!
**Some more changes to note for any returning customers:
The smallest bottle size is now 9ml.
I currently do not have member account functionality or email notifications for out of stock items. I hope that Squarespace adds these soon (I believe they will). If you ever find an item sold out, check my Etsy shop (etsy.com/shop/sweetteaapothecary) and if it's not there either, feel free to contact me and tell me to stop being lazy.**
(Sidenote: I had surgery last week so I'm not being lazy. Please don't yell at me for laziness until February.)
I opened at 10:30am with 30 bottles of 5ml Dead Writers and 10 of the 10ml bottles. The 10s are long gone, and last I checked, there were 6 bottles of 5ml left. So I'm guessing it will sell out again but don't worry! I have glass bottles and plenty of oil in stock so if it does sell out, it will be back within a few hours or tomorrow. I also added a bigger tin of solid perfume for Dead Writers. It's now a 1/2 ounce. Changes due to everything going on:
First off, I'm no longer offering 10ml bottles of anything. They weren't as popular and they're actually way more expensive (the glass bottle part) than any of the others. Instead, my shop will now have the following three sizes of everything: 5ml, 15ml and 1/2 ounce tins of solid perfume. The Dead Writers solid perfume is $5 more than the other solids. Why? You might ask. It's because it's just so much more popular that I go through the oil a lot quicker. Supply and demand and all.
With the size changes comes pricing changes...again due to supply and demand. All 5ml perfume oils are now $20. The 15ml bottles are $30. All solid perfumes except for Dead Writers are $10. I think that makes everything a lot easier and will better allow me to cover costs of oils because they be expensive y'all.
Lastly, I have new labels and they're so pretty! And easy to cut out. And easy to edit. Basically. My life is going to be much easier now. In this post you'll see what the Dead Writers and the feminine labels look like. I still have to fix the male labels (Maynard and Thoreau) but they look like the girl labels only a different color and font. The solid perfume tins for the feminine perfumes will also look like the Dead Writers solid featured above just in that pretty shade of mauve with the fancy Art Deco script.
Hope you like everything!
Yup. Because it's perfume. I just like to get in as many Shakespeare references as possible on a given day. It makes me feel important and classy. But I bring this up because I'm interested in changing the ol' shop name. I hate sweet tea you guys. It's really gross. I'm that person that sends my iced tea back if they put sugar in it. And I don't even feel bad about it. When I was starting out I was trying to incorporate things I liked (tea) and also come up with a super feminine name because OBVIOUSLY perfume is ONLY worn by super feminine girls. Except I'm not overly flowery myself. So now I have this super girly name meanwhile many of my customers are goths or dudes who enjoy tobacco cologne. That's not to say that all the flowery ladies that come to me aren't important, they totally are, but I've got to be more inclusive, ya know? But here lies the rub (that's two Shakespeare points in this post) a lot of people I've asked really like the name Sweet Tea Apothecary. If people like it who am I to change it?? THIS IS SO HARD!
Here are the ideas I've been ok with that some friends have thrown out there:
Lace & Pearl Apothecary (with men's labels being L&P Apothecary to tone down the femme)
High Tea Apothecary (to keep tea and the historical aspect)
or we could just stick with the old reliable and not change the name. WHAT DO I DO GUYS?!? I'm trying to decide by the end of this week because I have big things in the works for the new year and want to get in with a graphic designer before hand so that I can get some better branding, ideally by mid January.
Second reason for this post. I have had so many people come to my shop wanting to buy gifts for other people but they have no idea what scent they might like. This was especially apparent at the craft show I just participated in. So! not to worry, I have a solution! I am now offering two gift card options that each come with a free sample pack. There's a $35 option and a $50. Those two price ranges cover the cost of all items in my shop plus shipping! If your giftee (real word?) wants to go over those amounts, I would just send them an invoice for the difference. EASY! I'll add links to those probably tomorrow, I'm having internet and computer problems (I'm at a coffee shop right now).
Last important bit of news. I'M ALL BETTER! No more sickness. It's done. If you bought from me in the last month and a half or so and experienced long ship times...it was because I was seriously sick out of my mind and couldn't bring myself to leave the house let alone go to the post office on a regular basis. I should have probably shared that in my convos but I hate being whiny and making excuses to customers. I promise though that in the future I'll be more up front about such things. But now we can rejoice that I'm better and my energy levels have returned to their pre-sickness manic levels.
So yeah, health, gift card options, and possibly a new shop name. All of such stuff as dreams are made on, yo. (3 Shakespeare points).