Goodbye STA, Hello Immortal Perfumes!

Sweet Tea Apothecary started out on Etsy in 2012. My first sale was to my Aunt. I didn't initially want to release Dead Writers Perfume because I thought everyone would think I'm weird (probably true). But thanks to your support, kind words written in the press, and overwhelming kindness from people across the globe, STA has grown into a full fledged business sending out more than 100 bottles of perfume and countless sample packs a month to 30 countries around the globe.

This remains a one woman operation (although my 3 year old now slaps on the Fragile stickers - now you know why they're so crooked) but I've increasingly thought about how I could improve my branding and professionalism. In this spirit, I've decided to move on from the name Sweet Tea Apothecary. Dead Writers, La Reine Antoinette, Lenore, and all the other fragrances that you've made your signature scent are not going anywhere. In fact, starting September 23 (Seattle launch party if you're in the PNW!) you'll be able to try out a whole new collection, Literary Lovers. 

Thank you again for all of your support. I truly hope you like the new name and hope that you will help me spread the word. To show my appreciation, let the annual $1 sample sale commence! From now through September 7 all samples will be $1 down from $4. Stock up! 

And check your inbox around September 23...you'll be the first to get Literary Lovers at a special price. Hope you all had a wonderful summer!

Mid-winter Updates

2016 is in full swing...I know this because I have meetings almost every night and a steady flow of orders and show appearances for all of the perfume fans out there. Life is good! Here are some store updates for you.

 

Upcoming shows:

February 12: Covet Valentine's Pop Up at The Cleaners at the Ace Hotel in Portland.

March 30 - April 2: AWP Conference Bookfair, Booth #554 located in Downtown Los Angeles

New Perfumes for 2016

Be excited. If you're a reader, the new perfumes will certainly delight you. They will be debuted at the AWP Bookfair so if you're in LA you will be the first to sample. I can't tell you more yet because they're still cooking in the lab but if you're not signed up for the newsletter yet, sign up to be the first to hear about their release. - UPDATE: These won't be at AWP after all...they will debut closer to summer.

Perfume Oil Sprays

I'm bringing back the vintage bulb atomizers with an all new alcohol free formula! Look out for the new spray bottles in the coming weeks. They will be on hand in Portland on February 12.

New Stockist

I'm incredibly excited to announce that my hometown of Culver City, CA has the nation's first entirely romance themed bookstore...and they are carrying some of STA's perfumes! The Ripped Bodice opens in March.

Price Changes + Shipping Increases

Don't hate me too much but after keeping prices the same for two years I've had to do a slight increase after the soul crushing work of doing my taxes and inventory lol. Samples have gone up by $1 and are now $4 a piece. 9ml has gone up by $2 to $30. 15ml has the most dramatic increase because it was purposely priced lower than it should have been to encourage sales when I was starting out. It is now $50. The perfume oil sprays which are roughly 50ml will retail for $90 (they are so pretty!).

Shipping increases are thanks to USPS which hike their prices every January. These didn't change too much for US customers (I think about 50 cents) but they went up by about $4 for international customers (sorry international friends).

My heartfelt thanks to all those who have supported this shop since it opened in 2012. Every year has gotten bigger and better (which is what you want in a small business!) and I'm so thankful to each and every one of you whether you're here to buy perfume, learn how to make your own, or you come out to visit me in person at shows. Always feel free to contact me for any new perfume requests! - JT

New Perfumes! Summer Shows! Exclamation Points!

As some of you know, I've been working on a novel. I wrote it in 2010, put it in a box under my bed (my hard drive), and every year I have a few months where I feverishly revise. If you've been wondering what my deal has been lately, it was that. Luckily it's just about done and is actually being looked at by an agent as we speak *fingers crossed*

I am finally coming out of the writing haze and getting back to perfumes. I don't seem to be capable of doing both at once - my creativity has limits unfortunately. HOWEVER, the new perfumes are magnificent and I am once again energized to get back to the important work of making the world a better smelling place.

The newbs will be debuting in Los Angeles at Renegade Craft Fair on July 11 and 12, Booth 129. You will definitely be able to smell them but at this time I'm not sure how many bottles I will have available for sale so get there early if you want to snag one.

The next show is in Seattle on August 1 and 2, also Renegade Craft. I will probably have more of the new bottles available at this point. My New York City show will be September 11, 12, and 13. The first day of that show is specifically for wholesale / boutique store buyers so if you own a shop or have a friend that does please stop by and pick up a linesheet.

 And now...the unveiling of the four newest members of my perfume collection, can you guess who each is?

Ka'iulani, Lady Day, Sylvia, Death in the Afternoon

These will be available for sale on both of my online stores beginning August 3. Sign up for the newsletter for updates!

Hope to see you in LA, Seattle, or New York!