Goodbye STA, Hello Immortal Perfumes!

Sweet Tea Apothecary started out on Etsy in 2012. My first sale was to my Aunt. I didn't initially want to release Dead Writers Perfume because I thought everyone would think I'm weird (probably true). But thanks to your support, kind words written in the press, and overwhelming kindness from people across the globe, STA has grown into a full fledged business sending out more than 100 bottles of perfume and countless sample packs a month to 30 countries around the globe.

This remains a one woman operation (although my 3 year old now slaps on the Fragile stickers - now you know why they're so crooked) but I've increasingly thought about how I could improve my branding and professionalism. In this spirit, I've decided to move on from the name Sweet Tea Apothecary. Dead Writers, La Reine Antoinette, Lenore, and all the other fragrances that you've made your signature scent are not going anywhere. In fact, starting September 23 (Seattle launch party if you're in the PNW!) you'll be able to try out a whole new collection, Literary Lovers. 

Thank you again for all of your support. I truly hope you like the new name and hope that you will help me spread the word. To show my appreciation, let the annual $1 sample sale commence! From now through September 7 all samples will be $1 down from $4. Stock up! 

And check your inbox around September 23...you'll be the first to get Literary Lovers at a special price. Hope you all had a wonderful summer!